Free Range Graphics
Creators of "The Meatrix"
Louis Fox is Creative Director of Free Range Graphics a company that uses "Viral Flash Animation" as a way of getting various messages out. In this form of marketing they create clever animated pieces that are voluntarily passed along through the internet in a sort of "check this out" way. "We combine stupid jokes with important messages", said Fox. They do not preach to the choir which is the problem with a lot of cause based marketing campaigns. Mark commented that while he doesn't always agree with the positions they adopt, "you don't feel like you're being scolded when watching one of their animated pieces." Free Range Graphics works with organizations that support causes that they believe in. The information can be infectious and humor can open a dialogue. They then create an anti-commercial. They have taken on such titans of industry as Philip Morris, Kraft (genetically modified food) and Walmart. The stuff is funny. The Meatrix is The Guys' Favorite. Watch it!
MP3 Available: Click here to listen, right click to download.
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Podcast Date: 8/17/2005